Our values


Our mission is to create beautiful products that are made from the highest quality certified organic cotton, responsibly and ethically produced. Organic cotton is softer and better for your health, the environment and also very important; it looks just better. 

The ambition is to be a part of making an impact on people’s lives both locally and globally. Join us on a journey of self-discovery as we explore new materials, styles, colours and bring Roke to life. 



About us

Roke was created in 2019 by Roelof and Kees. We really wanted to put ourselves into this brand. There are two big themes we combined: No Worries & Sustainability. 

Roke is a new kind of luxury streetwear. We are passionate about combining luxury with quality, fit, and comfort. In addition to believe in sustainability as a core philosophy, we use organic cotton that is fully traceable from field to garment and build our products with your individual needs in mind. 

Feel free to get in touch with us if you have any questions.